Pampers Goes for The Gold with New Dry Max Technology

Special Edition Team USA Pampers

Every baby is a champion in play, and to celebrate the upcoming Vancouver 2010 Olympic Winter Games, Pampers® Diapers has partnered with Team USA to introduce new Pampers Swaddlers and Cruisers Diapers with Dry Max, the brand’s new high performance diapers sure to earn gold with world-class “players” – babies!

Babies’ passion and dedication to play demonstrates that they are some of the best players in the world. Did you know that a cruising baby in one day can take as many steps as a marathon runner in a race , and a nine-month old baby can crawl up to 400 meters in 20 minutes? It’s this active play that continually inspires the Pampers brand, and that’s why moms and dads are encouraged to log on to Pampers.com beginning January 29 to join in celebrating the development of their own best players.

Your Baby and the Olympic’s Closing Day:

Parents will have the ability to upload a video of their baby crawling from left to right, and randomly selected videos will be compiled into a Pampers Cruisers Diapers with Dry Max “Baby Relay” commercial which will air during closing day of the Olympic Winter Games, giving babies a chance to showcase their own playful ability in the same forum as the most elite athletes.

“Pampers is delighted to give all babies the chance to be awarded for their everyday medal-worthy performances,” Jodi Allen, Vice President of North America Baby Care at Procter & Gamble including Pampers Diapers said. “The technology incorporated into new Pampers Cruisers Diapers with Dry Max makes them 20 percent thinner than before and our driest diaper ever, providing game-changing improvements to babies in terms of performance and comfort, permitting them to be the best players they can be!”

Pampers Swaddlers and Cruisers Diapers with Dry Max will be available at retail across the country beginning in March 2010. Product will be available at mass, discount, baby specialty, grocery stores and online retailers where Pampers products are sold, with the same retail pricing as the current Pampers Swaddlers and Cruisers Diapers (pricing is at the sole discretion of the retailer).

Learn why Olympic gold medal speedskater Chad Hedrick and skeleton (forward-facing luge) World Champion and Olympic Hopeful Noelle Pikus-Pace think that Pampers with Dry Max are the perfect “high performance gear” for their daughters! A Mom in Red High Heels has the scoop!

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[...] Pampers Swaddlers and Cruisers with Dry Max are the brand’s new high performance diapers and the biggest innovation for the Pampers brand in the last 25 years. Pampers Diapers invented the Dry Max technology and applied it to the current Swaddlers and Cruisers core, which allows the diaper to be thinner than before. This game-changing diaper – Pampers’ driest ever – helps lock wetness in for up to 12 hours and its less bulky design helps give flexibility and comfort – perfect for all of babies’ play. The new diaper design also helps families reduce their impact on the environment by containing 10 percent less material weight. In fact, if current North American Pampers Swaddlers and Cruisers users switched to the new Pampers Cruisers Diapers with Dry Max diaper, they could together throw away the weight of 1 billion less diapers every three years (based on 08/09 volume for Swaddlers/Cruisers). [...]

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